Positioning Strategies

The new AI baby content on social media is blowing up with content creators, but is there a way that businesses can leverage this new trend to improve their engagement and content strategies?

After recent backlash to the new Jaguar rebranding campaign, Alex wrote his take on the negativity online and how brand positioning can help Jaguar in the long run.

In this article Alex explains the importance of brand positioning. Explaining that businesses that communicate their beliefs and their cause over and above trying to sell their products are often more successful in capturing and maintaining relationships with customers.