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The Personalisation Renaissance: How small brands can win with data and better email marketing
Personalisation in communication, especially in email, is not new. We've been at it since the first marketer added "Dear [First name],"...
Alex Moon
Aug 28, 20254 min read
A new challenge after taking redundancy
Redundancy is not a dirty word. At first, it stings, and you feel nauseous. Panic washes over you as you are told that the company is...
Alex Moon
Aug 7, 20253 min read
The AI Baby Boom: Here’s how to use it in your marketing before your competitor does
The new AI baby content on social media is blowing up with content creators, but is there a way that businesses can leverage this new trend to improve their engagement and content strategies?
Alex Moon
May 18, 20254 min read
Jaguar's Bold Rebrand: The Beginning of a New Era?
After recent backlash to the new Jaguar rebranding campaign, Alex wrote his take on the negativity online and how brand positioning can help Jaguar in the long run.
Alex Moon
Nov 22, 20243 min read
Brand Positioning how important is it?
In this article Alex explains the importance of brand positioning. Explaining that businesses that communicate their beliefs and their cause over and above trying to sell their products are often more successful in capturing and maintaining relationships with customers.
Alex Moon
Dec 13, 20235 min read
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