The AI Baby Boom: Here’s how to use it in your marketing before your competitor does

An image of Alex Moon turned into a baby by ChatGPT

Let’s not pretend that you haven’t seen them. The ones with the adult voices and baby faces, famous clips being turned into AI babies reenacting the scene or clip. The babies are booming and taking over your “for you” section of your social media. 

It’s weird. It’s hilarious. And it’s grabbing more brand attention than your last 10 posts combined.

But it's just a fad, right?

Maybe. But here’s the kicker: this isn’t just comedy. This is emotional reactivation.

These videos take memorable moments and blend in innocence, creating a new affiliation with the original famous clip. And the algorithm loves it. It is captivating attention from doomscrollers, making them watch longer, which means better retention, which ultimately leads to greater reach. Which, if you're paying attention, is the only thing that matters right now.

Creators are making mini empires around this

Creators are flocking to this new trend to learn how to get ahead and create content that will captivate a new audience. Spinning up new accounts dedicated to this trend, as people doomscroll more and more, of these videos are getting fed into the feed and shocking the brain, making people watch clips for longer. 

Online Gurus have rushed to create educational content, explaining how someone can make these videos, with thousands of views across them. 

• Entire accounts now exist just to pump out AI baby content.

• Educational TikToks on how to make these get thousands of views.

• Some creators are making cash teaching others to make them.

And where attention goes, money follows. Always.

You’re not just watching cute AI baby videos, but you’re watching the current hot trend of brand-friendly virality, and yet no one has cottoned on yet. 

Are brands using this? 

Not really, not in any real way.  KFAN1003, a station for sports in Minnesota, recently took to this trend by sharing a creator's content of an iconic commentary of a Vikings game and turning it into an AI baby clip. This received positive reactions on X from fans who got to relive the moment in a new form of engaging media.

Others, such as OKX, have dabbled by creating an AI miniature image of the F1 McLaren they sponsor, but are yet to create content that is of people talking as a baby. 

Famous clips of Joe Rogan, Sky Sports and NBC broadcasts, event the latest series of Clarkson’s Farm have all been turned into AI baby content, but not by the creator or show themselves.

Big brands are yet to release anything in this format, but I suspect in the coming days and weeks we will start to see new entries using this phenomenon.

How a Brand Can Use This (Without Getting Sued)

Now you may be thinking, I can just go and create a load of AI babies of famous people and then create videos that use their likeness. I would probably suggest you don't just do that, but you could certainly ask to use their likeness as part of a wider influencer campaign for sure. 

1. Don't steal David Attenborough's likeness. Leverage the concept. 

You don’t need to deepfake a celeb, like David Attenborough for your latest explainer video. Use a vibe—a wise, calm British baby “explaining” your SaaS product. Or a gangster-baby “reviewing” your latest shoe drop.

2. Remix old content

Leverage old content of their founders, mascots or leading figures and turn these into more engaging forms of short content for social media that could start to increase the interest of an unsuspecting audience to your business or product. 

3. Make reviews talk. Literally.

Imagine a baby version of your CEO reading and reacting to 1-star reviews with a pinch of humour, while trying to give insight on how they will resolve that customer's issue. Better yet, get the team to be part of the review, reading positive feedback and them getting excited about the response. It's a little wacky and that is why it will work.

4. Turn your brand story into a series

Do you have a brand vision and mission statement? Are you going through a rebrand? Did the founder do something crazy that turned into a win? Make it a 3-part short AI baby saga. People will watch with interest. 

You can't sleep on this trend

This is not about babies. This is about: 

• Encoding into people's memory with sticky content

• Connecting with your audience emotionally, as innocence will disarm resistance

• Winning the algorithm game, by increasing watch time, getting more impressions and building a strong reach

  g a strong reach. 

This trend is something that is moving extremely fast, and no, it won't last forever. Then again neither did people miming over famous clips on TikTok or TikTok dances. Yet, brands that moved fast like Duolingo, Ryanair and Scrub Daddy built entire personalities around jumping on the right trends early. 

If you're interested in doing this effectively...

I've been playing around with videos of brand personalities I know. Testing weird, ways AI can generate engaging brand content, making things way more watchable. 

If you want ideas for how this could fit your brand... cool, let's talk. 

If not, enjoy watching AI babies as they go viral, while you post your 3rd quote graphic of the week. 

However, if you are curious about what an AI baby version of your founder might sound like, I can mock it up for you. Just send me a message.